Keyword: brand resonance

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Research Article
The Effects of Social Media Usage on Brand Resonance during and After the Gezi Park Protests in Turkey
Ebru Gokaliler, Ayda Sabuncuoglu
Online Journal of Communication and Media Technologies, Volume 6, Issue 2, April 2016, 131-151
DOI: https://doi.org/10.29333/ojcmt/2551
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